Color is not claimed as a feature of the mark.
The mark consists of an outline of a tall top hat with the word CRUISM written vertically down the left hand side of the hat. The hat is placed on top of, but slightly covering an outline of a heart. The heart shape has a line across the lower middle region that zig zags up and down representing a heart beat. The line which goes across the heart extend beyond the heart image on the right hand side of the heart, and has a small circle on the end of it. Above the line which extends off the heart to the right is the number 2. Below that line is the number 10. Super imposed on the image of the heart and hat, on the left side, are the words COMMITTED TO LIFE, with each word on a separate line .
CRUISM COMMITTED TO LIFE TWO / TEN
Trademark: 77600482
