Color is not claimed as a feature of the mark.
TELEFONICA has become distinctive of the goods/services as evidenced by the ownership on the Principal Register for the same mark for related goods or services of U.S. Registration No(s). 2,692,008; 2,790,106; 2,806,932; 2,934,286; 2,937,182; 2,969,034; 3,000,950; 3,003,692; 3,122,289; 3,122,290; 3,122,291; 3,283,182 and 3717290.
The English translation of "TELEFÓNICA" in the mark is 'telephonic'. The wording "HIWI" has no meaning in a foreign language.