The color(s) red, yellow, green, black and blue is/are claimed as a feature of the mark.
The mark consists of the words "ByTheZip.com"; the letter "Z" is red, the letter "i" is yellow, the letter "p" is green. Below is a blue oval below containing the words "Local Search". At the bottom, below the ovel are the words in black lettering "Your Virtual Mainstreet".
BY THE ZIP LOCAL SEARCH YOUR VIRTUAL MAIN STREET