The mark consists of the words "JOSE CUERVO" in black with a gold border in special script, the words "THE ORIGINAL MARGARITA MIX" in white on a red ribbon with gold lining, the words "CLASSIC LIME" in white on a red ribbon with gold border, a representation of a bust of a woman having Caucasian skin tone, red lips, brown eyes and eyebrows and brown and black hair with orange flowers having yellow buds and green leaves, a margarita glass in yellow with a white rim, with two whole limes in green, two sliced limes in green and white representation all on a green background with a representation of scenery consisting of a sunset in orange, yellow and gold, green ground, blue, pink and purple sky all within a black and gold rectangular block.
The mark "JOSE CUERVO" does not identify a living individual.
The color(s) black, gold, white, red, Caucasian skin tones, brown, green, orange, yellow, blue, and pink and purple is/are claimed as a feature of the mark.
The English translation of "CUERVO" is crow or raven.
"CLASSIC LIME" AND "THE ORIGINAL MARGARITA MIX"