Color is not claimed as a feature of the mark.
The mark consists of (1) The English word "LONGLIFE", (2) two Chinese characters that transliterate to "Tsang Sou", and this generally translates to "Long life", and (3) a Chinese Lantern design.
LONG LIFE
The non-Latin character(s) in the mark transliterate into "Tsang Sou", and this means Long Life in English.
The foreign wording in the mark translates into English as Long life.