35 Retail store services, online retail store services, and mail order catalog services in the fields of clothing, accessories, footwear, jewelry, personal care products, leather goods, luggage and bags, CDs, glasses, watches, books, stationary products, umbrellas, towels, hair accessories, toys, Christmas decorations, and sports articles; providing customer service and product inquiry services via telephone and e-mail for others; providing incentive award programs for customers for the purpose of promoting and rewarding customer loyalty