Color is not claimed as a feature of the mark.
The mark consists of the text "American" in a script font, "Values" is written in an italicized font where the letter "s" is depicted as a "dollar sign" ($), a star, with star trails, appears to the left of "Values" and under the letter "A" in "American", and the text "your money saving magazine" written underneath "Values".
AMERICAN VALUES YOUR MONEY SAVING MAGAZINE