The color(s) white, dark blue, and light blue is/are claimed as a feature of the mark.
The mark consists of the word "ISMILE" written in dark blue. There is a small light blue shadow behind the letters of "ISMILE". Both "i"'s are dotted with dark blue, sharp six-pointed stars. There is a white curved line cutting through "ISMILE", with both ends curving upwards. Below "ISMILE" the words "West Coast" are written in dark blue.
I SMILE WEST COAST
Trademark: 77570424
