The color(s) magenta, gold, orange-red and white is/are claimed as a feature of the mark.
The mark consists of the word "ZUUM", in white upper-case italic letters, superimposed on an irregular, roughly rhomboid design. The design is divided into vertical stripes, colored (from left to right) magenta, gold, orange-red, magenta, gold, and orange-red. An orange-red rectangular border, with rounded corners, surrounds the design.
ZOOM