The color(s) gold, white, black and green is/are claimed as a feature of the mark.
"SUPERIOR ORGANIC FOOD AND THE CHINESE CHARACTERS THAT TRANSLITERATE TO CHAO YOU JI SHI PIN AND TRANSLATE TO SUPERIOR ORGANIC FOOD"
The mark consists of Chinese characters and English words in white with black shading, placed on a green background on the gold leaf shaped figure.
The non-Latin character(s) in the mark transliterate into "San An Chao You Ji Shi Pin", and this means San An Superior Organic Food in English.
The terms "SAN" and "AN" mean THREE and PEACEFUL, respectively, but the term "SAN'AN" has no meaning in a foreign language.