Color is not claimed as a feature of the mark.
"INC."
The mark consists of the words "Boohoo, Inc. WE MAKE CRYING FANATIC FANS OUR BUSINESS" in stylized lettering, a sad face of a male positioned between the words "BOO" and "HOO", the sad face has drooping eyes, a downwardly depending nose, and a drooping mouth with tear drops falling from each eye, all occurrences of the letter "O" in the words "BOO" and "HOO" are symbolized by an eyeball from which a tear is falling therefrom into a puddle of tears, wherein a first puddle of tears is positioned below the word "BOO" and a second puddle of tears is positioned below the word "HOO", the phrase "WE MAKE CRYING FANATIC FANS OUR BUSINESS" is positioned below the phrase "BOO HOO INC.".