The color(s) blue upon white background is/are claimed as a feature of the mark.
The mark consists of the color blue for the font which is RGB in the Digital 8-bit per channel notation: 95, 152, 219 The text is not in standard characters. Each character is a modified version of the Linotype AG "HelveticaRounded-Black" font. The graphic at the end of the text of the mark "Phweet" is a hand made icon and is part of the mark and is also used exclusively on it's own to represent the mark..