Color is not claimed as a feature of the mark.
The mark consists of the 12 letters "lovelesslust", not separated by spaces, all in lowercase letters. The first, fifth, and ninth letters are elongated (all three of these are lowercase "L"s), and the final letter, "T", is equally vertically elongated as the "L"s, with the horizontal line that crosses the "T" extending significantly further to the left than it does to the right of the vertical line in the "T". Aside from the 1st letter (L), the 4th letter (L), the 9th letter (L) and the 12th letter (T), all letters in "lovelesslust" appear as immediately clear text.
LOVE LESS LUST