The color(s) light blue, dark blue, and white is/are claimed as a feature of the mark.
"INSURANCE AISLE MANAGEMENT"
The mark consists of a collection of five stick-like figures, organized in the manner of bowling pins, the left two figures and right two figures in light blue, the middle figure in dark blue, next to the word "Insuritas" in dark blue, which is above the phrase "Insurance Aisle Management" in light blue, all on a white background.