The color(s) dark blue (Hex: #3044B5; PMS: 2728 C) light blue (Hex: #00A0C4; PMS 639 C) white (Hex: #FFFFFF) is/are claimed as a feature of the mark.
"INSURANCE AISLE MANAGEMENT"
The mark consists of a collection of five stick-like figures, organized like bowling pins, the left two figures and right two figures in light blue, the middle figure in white, next to the word "Insuritas" in white, which is above the phrase "Insurance Aisle Management" in light blue, all on a dark blue background.