35 Advertising; business management; business administration, especially via internet; advertising via internet; personnel recruitment services and employment agency; personnel management; personnel selection based on psychological qualification tests; services for personnel management, namely, personnel recruiting, personnel appointment scheduling services; training management, namely, management and business consulting services in the field of training and recruitment; employment agency for job offers and positions; standardizing and certification of competencies, namely, design, development and analysis of tests for testing professional competency; competency management, namely, testing to determine job competency; competency evaluation, namely, testing to determine professional competency; anonymous preparation of competency profiles for employment, especially in the internet, namely, design, development and analysis of tests for testing professional competency; strategy consultation for organizations and business concerns, namely, consultancy services regarding business strategies; modeling of business procedures, especially based on competencies, namely, business consultation; preparation for third parties of search profiles with desired competencies, namely, design, development and analysis of tests for testing professional competency; evaluation of organizations and business concerns, balancing knowledge, namely, business consultation; franchising of services for third parties, namely, offering business management assistance in the establishment and operation of employment agencies; making available of an internet offer as well as of an internet presence for standardizing and certification of competencies, for competency management, for competency evaluation, for anonymous preparation of competency profiles for employment as well as for preparation for third parties of search profiles with desired competencies, namely, providing a website featuring design, development and analysis of tests for testing professional competency