The color(s) white, black, green, red, brown, and yellow is/are claimed as a feature of the mark.
"HECHO POR MEXICANOS AUTHENTIC MEXICAN CHEESE" OR THE REPRESENTATION OF THE FLAG OF MEXICO
The mark consists of a yellow background with a black and white cow standing behind a representation of the flag of Mexico in the colors green, white and red. A brown eagle is placed in the middle of the flag. The words "LA CHONA" appear in black on a white banner. The words "HECHO POR MEXICANOS AUTHENTIC MEXICAN CHEESE" appear in black.
The English translation of "HECHO POR MEXICANOS" is MADE FOR MEXICANS.