The color(s) Maroon, gray, black, white is/are claimed as a feature of the mark.
The mark consists of A maroon arch with white lettering "BOARDTOWN". Beneath the top arch is a much smaller maroon arch. Black lettering "BIKES" centered under top arch. The lower portion of the "S" extends back to underline the "BIKE" lettering. Contained within this lower portion of the "S" are the words "GO PLAY OUTSIDE" in white lettering. Behind the work "BIKES" and more or less centered under the top arch is a gray bicycle..
BOARD TOWN BIKES GO PLAY OUTSIDE