The color(s) red, green, orange, blue, yellow is/are claimed as a feature of the mark.
The mark consists of a dark-red capital "b", a green capital "i", an orange capital "z", a dark-blue capital "k", a red lower-case "i", a lower-case light-blue "d", a yellow and stylized lower-case "s" that appears as a "$" symbol..
BUSINESS KIDS