Color is not claimed as a feature of the mark.
"CLEARWATER · FLORIDA BEACH WALK"
The mark consists of the phrase "Clearwater · Florida", which is located in the upper portion of the mark, and the words "Clearwater" and "Florida" are separated by a dot. Below that phrase there appears a thin border, then the phrase "Beach Walk", which is written in larger font. Under the phrase "Beach Walk" there appears a border, then a horizontal beach landscape consisting of an artistic rendition of the actual Clearwater, Florida Beach Walk and assorted flora in the background, including a plant with flowers and shrubbery on the left side of the mark and another plant with flowers and shrubbery on the right side of the mark. The middle of the mark contains a ledge with three descending stairs accented by railings that lead from the "Beach Walk" to a sandy beach in the foreground. Adjacent to the railings, on the right and left sides of the stairs, are bushes. The foreground of the mark also contains a vertically-striped, open beach umbrella located on the left side of the mark and a horizontally-striped, open beach umbrella on right side of the mark. A towel is located under the beach umbrella on the left side of the mark, and a beach chair is located under the umbrella on the right side of the mark.
CLEAR WATER · FLORIDA BEACH WALK