The color(s) BROWN, LIGHT BLUE, RED, WHITE, BLACK, GOLD, YELLOW, ORANGE, GREEN is/are claimed as a feature of the mark.
"CASA FONDATA NEL 1845"; "FRATELLI"; AND "DISTILLERIE"; "MILANO VIA BROLETTO VICINO ALLA CHIESA DI S. TOMASO"; "I SOLI CHE POSSEGGONO L'ORIGINALE FORMULA DI PRODUZIONE"; AND "DEL LIQUORE D'ERBE"
The mark consists of a brown eagle holding a brown bottle with an orange label in its right claw and the eagle is sitting on a tilted blue globe. Across the globe is a red band with word "BRANCA" in white. The wording "Flli. Branca Milano" in yellow outlined in white appears below the band in cursive. The eagle and globe are encircled by a cyan, light blue, white, yellow and orange sky and on the bottom of the circle appears blue and white clouds. The circle with the eagle and globe sits on a gold and white band with the wording "CASA FONDATA NEL 1845" in black lettering going across. Below the circle and band appears a larger rectangle with cut corners. The rectangle is comprised of a background consisting of little light green and white ovals with the wording "BRANCA EMERALD" appearing in light green. The word "BRANCA" in large green font appears over a white and green background and below is a green band outlined in gold with word "EMERALD" in large white font. The words "FRATELLI BRANCA DISTILLERIE" in green are superimposed on the ovals.
The foreign wording in the mark translates into English as follows: "CASA FONDATA NEL 1845" is "FIRM ESTABLISHED IN 1845"; "FRATELLI BRANCA DISTILLERIE" is translated as "Branca brothers distilleries"; "MILANO VIA BROLETTO VICINO ALLA CHIESA DI S. TOMASO" is translated as "Milan Broletto street near Saint Tomaso's church"; "I FRATELLI BRANCA I SOLI CHE POSSEGGONO L'ORIGINALE FORMULA DI PRODUZIONE" is translated as "Branca brothers, the ones who hold the original manufacturing formula", "DEL LIQUORE D'ERBE" is translated as "herb based liqueur"; "NE ASSICURANO L'ALTA QUALITA E BONTA' - GRAZIE AL PROCESSO DI TRASFORMAZIONE CHE ESALTA LA GENUINITA' - DEGLI INGREDIENTI NATURALI ED ESOTICI DAI SUPERBI AROMI MILANO" is translated as "ensuring its high quality due to the transformation process which exalt the trueness, of the natural and exotic ingredients having superb flavors".
Trademark: 77504290
