The color(s) white and dark pink is/are claimed as a feature of the mark.
"ITALIAN FROZEN YOGURT"
The mark consists of the lower case letters "CÉ" stylized in dark pink outlined in white with the lower case letters "FIORE" next to it in a bold dark pink outlined in white with the words "ITALIAN FROZEN YOGURT" in white letters within a dark pink background underneath. The colors black and gray represent outlining or shading areas and are not being claimed as colors in the mark.
CÉ FIORETTO ITALIAN FROZEN YOGURT
The English translation of "CE FIORE" in the mark is "there is flower".