The color(s) purple, blue and silver is/are claimed as a feature of the mark.
The mark consists of a silver outline of the Cards for Life greeting card contour. The outline is positioned at a slant, to the left of the words: 'Cards for Life'. The words 'Cards for Life' are depicted in purple and blue. The words 'Cards' and 'for' are primarily purple, while the word 'Life' is primarily blue. These three words fade in color from purple to blue, becoming a different shade after each letter..