35 Marketing services, namely, tracking, monitoring, analyzing and generating reports on the effectiveness of advertising services and various types of advertising campaigns; creation of marketing tools for optimizing mobile advertising campaigns; marketing services, namely, conducting consumer trend analysis; business information services, namely, collecting, aggregating and analyzing information from mobile ad serving reports, SMS, mobile web, syndicated and custom research in order to establish benchmarks for brand and industry normative information; consultation services in connection with tracking, monitoring, analyzing and optimizing advertising campaigns and advertising campaign performance, statistical research and evaluation of marketing data