Trademark: 77483550
Word
THE AMERICAN WAY EXCELLENCE DEFINED
Status
Dead
Status Code
606
Status Date
Monday, August 10, 2009
Serial Number
77483550
Mark Type
3000
Filing Date
Tuesday, May 27, 2008
Published for Opposition
Tuesday, October 14, 2008
Abandoned Date
Monday, August 10, 2009

Trademark Owner History
American Tire Distributors, Inc. - Owner At Publication

Classifications
35 Business consulting and information services; retail store and distributorship services in the field of motor vehicle products; automotive and vehicle business marketing consulting, namely, developing marketing programs for automotive and vehicle businesses in the fields of retailing tires, after-market accessories, replacement parts, automotive and vehicle maintenance and repair services
36 Financial consulting services for automotive and vehicle businesses in the fields of retailing tires, after-market accessories, replacement parts, automotive and vehicle maintenance and repair services
Color is not claimed as a feature of the mark.
The mark consists of the words "THE AMERICAN WAY" and "EXCELLENCE DEFINED" and an image of a kinetic tire. The words "THE AMERICAN WAY" are stacked on three separate lines. The word "THE" appears above the first third of the word "AMERICAN", with a bar line following the word "THE" to complete the first line and form a straight, angled edge with the letter "N" in "AMERICAN". The word "WAY" appears under the last third of the word "AMERICAN" and is preceded by a bar which begins under the letter "A" in "AMERICAN" and ends immediately before the word "WAY". The slogan "EXCELLENCE DEFINED" appears in smaller, stylized letters beneath "THE AMERICAN WAY". The image of a kinetic tire is displayed on the right hand side of the mark and consists of a circle with an inner circle and three lines.

Trademark Events
Aug 10, 2009
Abandonment Notice Mailed - No Use Statement Filed
Aug 10, 2009
Abandonment - No Use Statement Filed
Jan 6, 2009
Noa Mailed - Sou Required From Applicant
Oct 14, 2008
Published For Opposition
Sep 24, 2008
Notice Of Publication
Sep 5, 2008
Law Office Publication Review Completed
Sep 5, 2008
Assigned To Lie
Aug 26, 2008
Approved For Pub - Principal Register
Aug 25, 2008
Assigned To Examiner
May 31, 2008
Notice Of Design Search Code Mailed
May 30, 2008
New Application Entered In Tram

Trademark Alertz updated from USPTO on 2030-01-24