The color(s) red, brown and white is/are claimed as a feature of the mark.
The mark consists of a stylized form of the word "Carfe". The first three letters of the word ("Car") are in red. There is also a car steering wheel embedded in the letter "a". The last two letters of the word ("fe") are in brown. There is a coffee cup negative image embedded between the letters "f" and "e" with a red swish of steam rising from the cup. The entire word of "Carfe" is underlined with a brown swish..
COFFEE