The color(s) black, red, and white is/are claimed as a feature of the mark.
THE INDIVIDUAL PHRASES "HOMETOWN," "HOT ROD," OR "MAGAZINE"
The mark consists of a black and white hot rod automobile in the center of a red circle. The red circle is surrounded by a black circle. Contained in the surrounding black circle are (i) the word "HOMETOWN" (in capital block letters in the upper half of the circle); (ii) the words "hot rod" (in lower case cursive in the lower half of the circle); and (iii) the word "MAGAZINE" (in capital letters below the words "hot rod" in the lower half of the circle).