The color(s) green, red, black, white and tan is/are claimed as a feature of the mark.
"PALETARIA", "MICHOACANA", AND "AUTENTICA"
The mark consists of an image of a girl having green, red and black hair ornanaments eating a red ice cream bar, wearing green skirt, white short sleeved shirt, black sandels, tan for face and skin tones, the word "Paleteria" curved overhead in black sans serif lettering outlined in red, green and white, black banner underfoot having the words "La Michoacana" in green with white outline, and under the banner, the word "Autentica" in red sans serif lettering..
The foreign wording in the mark translates into English as authentic ice cream bars of the girl from "Michoacana" state.