35 An interactive web site for users to review and rate internet content, people, companies, products and/or services utilizing a software application to award points whereby web site users are eligible to exchange points earned for promotional items consisting; of coupons, rebates, discounts or special offerings on goods and/or service provided by web site sponsors; Providing an on-line directory information service featuring information regarding user defined content about business organizations, products and services, business news, professional knowledge, personal opinions, virtual professional communities