35 (Based on Use in Commerce) BUSINESS CUSTOMER LOYALTY SERVICES AND BUSINESS CUSTOMER CLUB SERVICES FOR COMMERCIAL, PROMOTIONAL AND/OR ADVERTISING PURPOSES, NAMELY, BUSINESS-TO-BUSINESS TRADE LOYALTY PROGRAM PROVIDING SALES AND MARKETING ASSISTANCE AND PERFORMANCE BASED REWARDS TO THE TRAVEL AGENCY COMMUNITY AND CREATING A LONG TERM MARKETING PLATFORM FOR JOINT MARKETING EFFORTS BETWEEN APPLICANT AND ITS TRADE PARTNERS; BROCHURES AND WEBSITE ADVERTISING CRUISE TRANSPORTATION AND CUSTOMER LOYALTY SERVICES