The color(s) orange, black, and white is/are claimed as a feature of the mark.
The mark consists of the word "Bait" in orange, the word "Tackle" in white, both "Bait" and "Tackle" outlined in black, the words "Ad Company" in black, the stylized (misc 29.01.07) ampersand formed by a hook (21.03.08) and line in black.
BAIT AND TACKLE AD COMPANY