The color(s) brown, light brown, yellow and white is/are claimed as a feature of the mark.
"JAPAN'S FAVORITE KAKINOTANE PREMIUM RICE SNACK NO TRANS FAT BAKED NOT FRIED CRISPY CRUNCHY DELICIOUS" AND THE NON-LATIN CHARACTERS IN THE MARK MEANING KAKINOTANE
The mark consists of a package design for the goods, having an upper dark brown area with the wording "Japan's Favorite, Kakinotane" in Japanese and English and "Premium Rice Snack", all in white; below which is a light brown band; below that is a transparent band which allows the product inside to be seen, and below that is a light brown band with "Crispy, Crunchy & Delicious" in white, below which is a dark brown band; a design straddles the transparent and first light brown band, the design being of a rice plant in yellow on a brown circular field having the wording "No Trans Fats" in white, which design is overlayed with a brown banner having the words "Baked, Not Fried" in white.
The non-Latin character(s) in the mark transliterate into "kakinotane".
The foreign wording in the mark translates into English as persimmon seeds.