35 Retail store services featuring coffee, tea, cocoa, chocolate, baked goods, snack food, salads, sandwiches, and clothing; Online retail and wholesale ordering services featuring coffee, tea, cocoa, chocolate, gift baskets, drinkware, and clothing
Color is not claimed as a feature of the mark. The mark consists of a rectangle-shaped box containing the words PURA VIDA with a miscellaneous symbol between the words. The foreign wording in the mark translates into English as pure life.