The color(s) purple, black and white is/are claimed as a feature of the mark.
"INSURANCE SERVICES"
The mark consists of the wording Senior Wealth Care Insurance Services with the words Senior Wealth Care displayed in a standard, bold, purple font with each word stacked, unevenly on top of each other and the words Insurance Services in a very small, standard, black font printed after the word 'Care' and partially underneath 'Wealth' with design of a large, solid, purple circle that has a cut-out design of a sun-blast and extending sunrays both in white and partially surrounding the letter 'S' of Senior .
SENIOR WEALTH CARE has become distinctive of the goods/services through the applicant's substantially exclusive and continuous use in commerce for at least the five years immediately before the date of this statement.