Color is not claimed as a feature of the mark.
The mark consists of The mark begins with a custom drawn illustration of a heart symbol. Then the name HEARTWOOD follows in uncial-style script letters, a textured underscore is centered under the name, and centered below that, the word INSTITUTE. The heart illustration is comprised of the outline of a heart shape, with 4 more similar outline hearts setting in a nested fashion inside the center, getting smaller each time. The second and forth hearts are upside down. The mark has a vertical and a horizontal version. In the horizontal version, the heart illustration is smaller and to the left..