The mark consists of The word "Supermercado" written on a rainbow of red, purple, and green, with a man in traditional Mexican dress that is brown, red and green on the left side of the rainbow holding his yellow and brown hat in his right hand and holding his left hand out, and the words "El Rancho" written underneath the rainbow in red and black, the right side of the rainbow has a yellow and brown hat.The color white represents background, outlining, shading and/or transparent areas and is not part of the Applicant's mark. Additionally, the hair, eyes and mustache of the figure of a man are in the color black.
SUPER MERCADO EL RANCHO
The color(s) Red, Yellow, Brown, Green, Purple, Black, and Beige is/are claimed as a feature of the mark.
The foreign wording in the mark translates into English as "The Supermarket Ranch."
"SUPERMERCADO"