The color(s) red, yellow, green, orange, blue, pink, and purple is/are claimed as a feature of the mark.
The mark consists of the word "KIDS" with the letter "K" in red, the letter "I" in yellow, the letter "D" in green, the letter "S" in orange, separated by a space before the word "MIST" with the letter "M" in blue, the letter "I" in pink, the letter "S" in orange, and the letter "T" in purple. The lettering is a style/coloring akin to a child writing with difference colored crayons.