The color(s) green is used for the F on the right side, gray is used for the reversed F on the left side and gray used for the 3 teardrops above. The words freshfest whole foods are gray and life gives Life is green. is/are claimed as a feature of the mark.
The mark consists of 2 stylized letter F, one gray F, reversed, one green F, normal. 3 teardrops above. With the words "freshfest whole foods" and "life gives Life" under it..
FF FRESH FEST WHOLE FOODS LIFE GIVES LIFE.