The color(s) black, grey, light grey, red, dark red,orange, green, dark green, light red, yellow, brown and blue is/are claimed as a feature of the mark.
The mark consists of the words "IF IT TASTED ANY FRESHER IT WOULD STILL BE ON A TREE" in the color red, at the bottom of a grey, reflective rectangle; to the right of the wording is a lighter grey rectangle containing the letters "C", "A" formed from a grey semicircle and grey spheres and an inverted chevron with a pen forming the bar in the letter "A", and the words "THINKING BEYOND" in grey. The upper portion of the mark consists of five black bordered rectangles , containing a variety of fruits and vegetables. The strawberries and tomatoes are red, the cherries are dark red, the oranges are orange, the peaches are green, the bell peppers are dark green, the pears and lemons are yellow and the carrots are light red, the blueberries are blue, the potatoes are brown.