35 ADVERTISING SERVICES AND BUSINESS CONSULTATION SERVICES IN THE FIELD OF ADVERTISING AND MARKETING, NAMELY, MONITORING ADVERTISING AND MARKETING PLACEMENTS AND SPENDING, PROVIDING ADVERTISING SPENDING ESTIMATES AND FORECASTS OF LOCAL AND NATIONAL ADVERTISING SPENDING BY BUSINESSES AND LOCATIONS AND LOCALES, INCLUDING ADVERTISING SPENDING DISTRIBUTION ACROSS MEDIA CATEGORIES, ANALYZING MARKETING AND ADVERTISING PERFORMANCE OF ADVERTISING MEDIUM