The color(s) black, white, blue, red, yellow, green, purple, grey, pink, beige, and brown is/are claimed as a feature of the mark.
The mark consists of three children (two males and one female). The child on the left is short, blond and is wearing a red shirt, green shorts with blue trim, and black shoes with white socks. His skin is beige. He is holding a beige tube of toothpaste on his right arm with red letters, "tooth paste," on the tube and waving his left arm. The child in the center is a tall female, has brown hair and is wearing a purple dress with pink trimmings, a white collar and white buttons, light purple shoes and purple socks. Her skin is beige. Her arms are crossed in front of her. The child on the right is a male wearing a blue baseball cap, green shirt, blue shorts and red sneakers with white socks. He is holding a yellow toothbrush with white bristles outlined in grey in his left hand. His skin is brown. All three children have white smiles. They are enclosed in a blue half circular frame/arch. They are standing on green grass. The background is light blue.