16 Printed matter and paper goods, namely, children's books, coloring books, children's activity books; stationery, writing paper, envelopes, notebooks, note cards, greeting cards, trading cards; pens, pencils, cases therefor, erasers, crayons, markers, colored pencils, painting sets for children, decals, heat transfers; posters; mounted and/or un-mounted photographs; book covers, book marks, calendars, paper party favors and paper party decorations, namely, paper napkins, invitations, paper table cloths, paper cake decorations; instructional materials in the field of academics comprising books, learning cards, audio cassettes, compact discs and DVDs sold as a unit