The color(s) black, red, white, blue, and grey is/are claimed as a feature of the mark.
"ETF ASSOCIATES" OR "ASSET ALLOCATION"
The mark consists of nine square block consisting of 8 smaller blue blocks with center red block, next to the blue letters "ETF" with black letters "ASSOCIATES" underneath. A vertical gray line appears to the right of that portion of the mark. To the left of the gray line is the stacked gray wording "INTELLIGENT ASSET ALLOCATION".