Color is not claimed as a feature of the mark.
The mark consists of a colored triangle made up of three parts. The outer (left side and bottom) part is in resemblance of an L. The next (second largest, and located in the crevasse of the L) is of the same color (PMS = 301) and in the shape of an I. The 3rd and smallest part of the logo (located on the right side of the triangle) is also of the same color, and in the shape of a smaller triangle, that would be representing an A. The three shapes are to resemble a L, an I, and an A. The are to represent Liberty Insurance Associates..