Color is not claimed as a feature of the mark.
The mark consists of two lines of text with the first line being the words "DRIVING REFLECTIONS", the second line being "Inspiration for the Road!", in the font ITC Conduit. The word "DRIVING" is in all caps, black letters on a white background outlined in a thin black border that connects horizontally to the next word, "REFLECTIONS", which is in all caps, white letters on a black background, creating a rectangle of the two words. Under "DRIVING REFLECTIONS", the sentence: "Inspiration for the Road!" is in black type, smaller ITC Conduit font, upper and lower case, and centered under the "DRIVING REFLECTIONS" rectangle, between the letters "I" and "T".