The color(s) blue-white gradient, black and white is/are claimed as a feature of the mark.
The mark consists of The words KOOL and COLLAR, in a block font, with a black stroke and blue-to-white gradient ice effect, set in what appears to be snow, next to a line drawing of a white dog with a blue collar and black spots around eye, on back and right leg . Underneath KOOL COLLAR is the phrase PATENT PENDING. Below and to the right is the phrase FILL ME WITH ICE, with a banner wave effect..
COOL COLLAR, PATENT PENDING, FILL ME WITH ICE