35 Providing an online website obtaining and featuring users' comments, reviews, recommendations, blogs, photos, videos, maps, and other user-generated content regarding a wide variety of business organizations, service providers, and other resources; providing an online website obtaining and featuring users' comments, reviews, recommendations, blogs, photos, videos, maps, and other user-generated content regarding a wide variety of topics, including travel, hotels and lodging, restaurants and bars, tourist destinations and activities, landmarks, sports, hobbies, entertainment, education, shows, music, movies, books, cars, technology, and other fields; providing an online website obtaining and featuring compilations, rankings, ratings, reviews, referrals, and recommendations regarding a wide variety of business organizations, service providers, and other resources via a global computer network; providing an online directory information service that allows users to contribute and obtain data and information regarding a wide variety of business organizations, service providers, and other resources; providing online directory information databases and indexes of information regarding a wide variety of business organizations, service providers, and other resources; business information services, namely, compiling and providing demographic, psychographic and transactional data, namely, data regarding personality, values, attitudes, lifestyles, activities, and buying history of individuals; providing and maintaining online computer databases featuring a wide variety of information; providing and maintaining on-line computer databases containing demographic, psychographic and transactional data, namely, data regarding personality, values, attitudes, lifestyles, activities, and buying history of individuals; providing an online advertising software platform; providing an online software platform that allows businesses, advertisers and other users to track, sort, categorize, and utilize demographic, psychographic and transactional data, namely, data regarding personality, values, attitudes, lifestyles, activities, and buying history of individuals; advertising and promotional services on behalf of others; providing online referral services regarding a wide variety of business organizations, service providers, and other resources; conducting public opinion polls and surveys; providing online contests