35 Computerized on-line ordering featuring general merchandise and general consumer goods; Computerized on-line retail store services in the field of licensed college and professional team clothing, souveniers, memorabilla; On-line ordering services featuring licensed college and professional team clothing, souveniers, and memorabilla; On-line retail store services featuring licensed college and professional team clothing, souveniers, memorabilla; Operating an online shopping site in the field of licensed college and professional team clothing, souveniers, and memorabilla; Operating on-line marketplaces featuring licensed college and professional team clothing, souveniers, and memorabilla; Promoting the goods and services of others by distributing advertising materials through a variety of methods; Promoting the goods and services of others by means of operating an on-line shopping mall with links to the retail web sites of others; Promoting the goods and services of others by providing a web site at which users can link to licensed college and professional team clothing, souveniers, and memorabilla; Promoting the goods and services of others by providing hypertext links to the web sites of others; Promoting the goods and services of others through on-line ordering and cataloging of those goods and services; Providing an on-line showroom for the goods of others in the field of licensed college and professional team clothing, souveniers, and memorabilla; Providing consumer information in the field of licensed college and professional team clothing, souveniers, and memorabilla; Providing information about the goods and services of others via the global computer network; Retail sporting goods stores; Retail store services featuring a wide variety of consumer goods of others; Retail store services featuring licensed college and professional team clothing, souveniers, and memorabilla; The bringing together, for the benefit of others, of a variety of goods, enabling customers to conveniently view and purchase those goods in the field of licensed college and professional team clothing, souveniers, and memorabilla; Providing space at a web site for the advertisement of the goods and services of others; Publicity and sales promotion relating to goods and services, offered and ordered by telecommunication or the electronic way