The color(s) pink, dark pink, rhinestone is/are claimed as a feature of the mark.
The mark consists of Logo/mark consists of five heart shapes in a row, of alternating shades of pink - light pink and dark pink. The light pink center heart is largest, incorporating the store name - Chika Chika - in silver colored rhinestone jewels. The center heart shape is light pink, and is flanked by smaller, dark pink heart shapes. The two hearts on the far left and far right of the logo/mark are smallest, and they are light pink. Each heart is framed by pink rhinestone jewels. .