Trademark: 77320277
Word
THE RETAIL EQUATION
Status
Registered
Status Code
800
Status Date
Friday, August 14, 2020
Serial Number
77320277
Registration Number
3974856
Registration Date
Tuesday, June 7, 2011
Mark Type
4000
Filing Date
Friday, November 2, 2007
Published for Opposition
Tuesday, December 29, 2009

Trademark Owner History
THE RETAIL EQUATION, INC. - Original Registrant
The Return Exchange, Inc. - Original Applicant

Classifications
9 [ COMPUTER SOFTWARE FOR PROVIDING RETURN AUTHORIZATION INFORMATION; COMPUTER SOFTWARE FOR PROVIDING RECEIPT RECONCILIATION INFORMATION IN THE FIELDS OF RETURN AUTHORIZATION, COUPONS, FRAUD AND ABUSE; COMPUTER SOFTWARE FOR ALLOWING RETAILERS TO DETECT AND STOP FRAUDULENT AND ABUSIVE RETURN BEHAVIOR AS WELL AS INCREASE SALES AND CUSTOMER LOYALTY; FRAUD DETECTION SOFTWARE; COMPUTER SOFTWARE FOR TRACKING OF CONSUMER BEHAVIOR AND DETECTING FRAUDULENT OR ABUSIVE RETURNS OR EXCHANGES; COMPUTER SOFTWARE FOR COLLECTING AND ANALYZING RETURN INFORMATION; COMPUTER SOFTWARE FOR DETECTING AND TRACKING FRAUD AND ABUSE AND IMPROPER RETURNS USED BY RETAILERS; COMPUTER SOFTWARE FOR STORING INFORMATION ABOUT CUSTOMERS' HISTORY OF RETURNS TO DETERMINE WHETHER RETURNS SHOULD BE ALLOWED; COMPUTER SOFTWARE FOR PROCESSING RETURNS; COMPUTER DATABASE FOR PROVIDING CUSTOMERS' AND RECIPIENTS' PRODUCT RETURNS DATA; COMPUTER SOFTWARE FOR USE BY RETAILERS WHICH PROCESSES RETURNS THROUGH REAL-TIME RETURN AUTHORIZATIONS THAT SCREEN FOR RETURNS FRAUD BY ANALYZING RETURN BEHAVIOR AND IDENTIFYING SPECIFIC RETURN PATTERNS; COMPUTER SOFTWARE FOR ENCOURAGING CUSTOMERS TO MAKE ADDITIONAL PURCHASES AT THE POINT OF TRANSACTION; ELECTRONIC DATABASE FOR USE BY RETAIL STORE OPERATORS TO EVALUATE AND TRACK FINANCIAL PERFORMANCE, CUSTOMER SERVICES PERFORMANCE, CUSTOMER AND CONSUMER INFORMATION, COUPON ACTIVITY, INVENTORY, PURCHASE HISTORY, RETURN HISTORY, AND AVAILABLE REWARDS RECORDED ON COMPUTER MEDIA; ELECTRONIC COMPUTER DATABASE FOR USE IN CONNECTION WITH RETURN AUTHORIZATION SERVICES RECORDED ON COMPUTER MEDIA; ELECTRONIC COMPUTER DATABASE FOR USE IN CONNECTION WITH RETURN MANAGEMENT SERVICES RECORDED ON COMPUTER MEDIA; ELECTRONIC COMPUTER DATABASE FOR USE IN CONNECTION WITH RECEIPT RECONCILIATION SERVICES RECORDED ON COMPUTER MEDIA; ELECTRONIC COMPUTER DATABASE WITH CONSUMER INFORMATION RECORDED ON COMPUTER MEDIA; ELECTRONIC COMPUTER DATABASE FOR ALLOWING RETAILERS TO DETECT AND STOP FRAUDULENT AND ABUSIVE RETURN BEHAVIOR AS WELL AS INCREASE SALES AND CUSTOMER LOYALTY RECORDED ON COMPUTER MEDIA; ELECTRONIC COMPUTER DATABASE FOR TRACKING OF CONSUMER BEHAVIOR AND DETECTING FRAUDULENT OR ABUSIVE RETURNS OR EXCHANGES RECORDED ON COMPUTER MEDIA; ELECTRONIC COMPUTER DATABASE FOR COLLECTING AND ANALYZING RETURN INFORMATION RECORDED ON COMPUTER MEDIA; ELECTRONIC COMPUTER DATABASE FOR DETECTING AND TRACKING FRAUD AND ABUSE AND IMPROPER RETURNS USED BY RETAILERS RECORDED ON COMPUTER MEDIA; ELECTRONIC COMPUTER DATABASE FOR STORING INFORMATION ABOUT CUSTOMERS' HISTORY OF RETURNS TO DETERMINE WHETHER RETURNS SHOULD BE ALLOWED RECORDED ON COMPUTER MEDIA; ELECTRONIC COMPUTER DATABASE FOR PROCESSING RETURNS RECORDED ON COMPUTER MEDIA; ELECTRONIC COMPUTER DATABASE FOR PROVIDING CUSTOMERS' AND RECIPIENTS' PRODUCT RETURNS DATA RECORDED ON COMPUTER MEDIA; ELECTRONIC COMPUTER DATABASE FOR RETAILERS TO PROCESS RETURNS EASILY AND ACCURATELY ACROSS ALL STORES AND CHANNELS THROUGH REAL-TIME RETURN AUTHORIZATIONS THAT SCREEN FOR RETURNS FRAUD BY ANALYZING RETURN BEHAVIOR AND IDENTIFYING SPECIFIC RETURN PATTERNS RECORDED ON COMPUTER MEDIA; ELECTRONIC COMPUTER DATABASE SYSTEM TO ENCOURAGE CUSTOMERS TO MAKE ADDITIONAL PURCHASES AT THE POINT OF TRANSACTION RECORDED ON COMPUTER MEDIA; DOWNLOADABLE ELECTRONIC DATABASE RECORDED ON COMPUTER MEDIA FOR PROMOTING THE SALE OF GOODS AND SERVICES OF OTHERS THROUGH THE DISTRIBUTION OF COUPONS AND INCENTIVES BASED ON CONSUMER PURCHASE BEHAVIOR; DOWNLOADABLE ELECTRONIC DATABASE FOR PROMOTING THE SALE OF GOODS AND SERVICES OF OTHERS THROUGH THE DISTRIBUTION OF COUPONS AND INCENTIVES BASED ON CONSUMER PURCHASE BEHAVIOR; MANUALS SOLD AS A UNIT WITH ALL OF THE FOREGOING GOODS ]
16 PRINTED REPORTS AND MANUALS IN FIELDS OF RETURN AUTHORIZATION, RECEIPT RECONCILIATION, FRAUD DETECTION, RETURN ABUSE, CUSTOMER LOYALTY, AND CUSTOMER INFORMATION RELATING TO SHOPPING, RETURNS AND PURCHASE HISTORIES
35 RETURN MANAGEMENT, namely, MANAGEMENT OF RETURNED MERCHANDISE; BUSINESS MANAGEMENT SERVICES, namely, TRACKING OF CONSUMER BEHAVIOR AND DETECTING FRAUDULENT OR ABUSIVE RETURNS OR EXCHANGES; PROVIDING BUSINESS INFORMATION, namely, PROVIDING CUSTOMERS' AND RECIPIENTS' PRODUCT RETURNS DATA; [ PROVIDING RETURN AUTHORIZATION SERVICES TO RETAILERS THROUGH A COMPUTER DATABASE TO AUTHORIZE MERCHANDISE RETURN BY CONSUMERS BY INFORMING RETAIL ESTABLISHMENTS OF ANY POTENTIAL RETURN/REFUND FRAUD OR ABUSE OF THE RETAILER'S RETURN POLICY BY CHECKING THE DATABASE FOR CONSUMERS' PRIOR RETURN HISTORY WITH MULTIPLE RETAILERS; ] PROVIDING FRAUD DETECTION SERVICES FOR RETAILERS IN THE FIELD OF MERCHANDISE RETURNS; PROVIDING AN ON-LINE COMPUTER DATABASE WITH CONSUMER INFORMATION IN THE FIELDS OF RETURN AUTHORIZATION, COUPONS, FRAUD AND ABUSE; PROVIDING AN ON-LINE COMPUTER DATABASE FOR ALLOWING RETAILERS TO DETECT AND STOP FRAUDULENT AND ABUSIVE RETURN BEHAVIOR AS WELL AS INCREASE SALES AND CUSTOMER LOYALTY; PROVIDING AN ON-LINE COMPUTER DATABASE TO DELETE CONSUMER FRAUD; PROVIDING AN ON-LINE COMPUTER DATABASE CONTAINING CUSTOMERS' RETURN INFORMATION; PROVIDING AN ON-LINE COMPUTER DATABASE THAT COLLECTS AND ANALYZES RETURN INFORMATION; PROVIDING AN ON-LINE COMPUTER DATABASE WHICH STORES INFORMATION ABOUT CUSTOMERS' HISTORY OF RETURNS TO DETERMINE WHETHER RETURNS SHOULD BE ALLOWED; PROVIDING AN ON-LINE COMPUTER DATABASE FOR RETAILERS TO PROCESS RETURNS EASILY AND ACCURATELY ACROSS ALL STORES AND CHANNELS THROUGH REAL-TIME RETURN AUTHORIZATIONS THAT SCREEN FOR RETURNS FRAUD BY ANALYZING RETURN BEHAVIOR AND IDENTIFYING SPECIFIC RETURN PATTERNS; PROVIDING AN ON-LINE COMPUTER DATABASE SYSTEM TO ENCOURAGE CUSTOMERS TO MAKE ADDITIONAL PURCHASES AT THE POINT OF TRANSACTION RECORDED ON COMPUTER MEDIA; PROVIDING AN ON-LINE COMPUTER DATABASE FOR TRACKING OF CONSUMER BEHAVIOR AND DETECTING FRAUDULENT OR ABUSIVE RETURNS OR EXCHANGES; PROVIDING AN ON-LINE COMPUTER DATABASE FOR PROMOTING THE SALE OF GOODS AND SERVICES OF OTHERS THROUGH THE DISTRIBUTION OF COUPONS AND INCENTIVES BASED ON CONSUMER PURCHASE BEHAVIOR; PROVIDING AN ON-LINE COMPUTER DATABASE FOR PROVIDING CUSTOMERS AND RECIPIENTS PRODUCT RETURNS; PROVIDING AN ON-LINE COMPUTER DATABASE FOR ENCOURAGING CUSTOMERS TO MAKE ADDITIONAL PURCHASES AT THE POINT OF TRANSACTION; PROVIDING AN ON-LINE COMPUTER DATABASE FOR USE IN CONNECTION WITH RETURN AUTHORIZATION SERVICES; PROVIDING AN ON-LINE COMPUTER DATABASE FOR USE IN CONNECTION WITH RETURN MANAGEMENT SERVICES; PROVIDING AN ON-LINE COMPUTER DATABASE FOR USE IN CONNECTION WITH RECEIPT RECONCILIATION SERVICES; PROVIDING AN ON-LINE COMPUTER DATABASE WITH CONSUMER INFORMATION; PROVIDING AN ON-LINE COMPUTER DATABASE FOR COLLECTING AND ANALYZING RETURN INFORMATION; PROVIDING ON-LINE COMPUTER DATABASE FOR DETECTING AND TRACKING FRAUD AND ABUSE AND IMPROPER RETURNS USED BY RETAILERS RECORDED ON COMPUTER MEDIA; PROVIDING ON-LINE COMPUTER DATABASE FOR STORING INFORMATION ABOUT CUSTOMERS' HISTORY OF RETURNS TO DETERMINE WHETHER RETURNS SHOULD BE ALLOWED RECORDED ON COMPUTER MEDIA; PROVIDING ON-LINE COMPUTER DATABASE FOR PROCESSING RETURNS RECORDED ON COMPUTER MEDIA; ELECTRONIC COMPUTER DATABASE FOR PROVIDING CUSTOMERS' AND RECIPIENTS' PRODUCT RETURNS DATA RECORDED ON COMPUTER MEDIA; PROVIDING ON-LINE COMPUTER DATABASE FOR RETAILERS TO PROCESS RETURNS EASILY AND ACCURATELY ACROSS ALL STORES AND CHANNELS THROUGH REAL-TIME RETURN AUTHORIZATIONS THAT SCREEN FOR RETURNS FRAUD BY ANALYZING RETURN BEHAVIOR AND IDENTIFYING SPECIFIC RETURN PATTERNS RECORDED ON COMPUTER MEDIA; PROVIDING AN ON-LINE COMPUTER DATABASE FOR USE BY RETAIL STORE OPERATORS OR AT THE POINT OF TRANSACTION TO ENABLE THE RETAILER TO DETERMINE BASED UPON THE CUSTOMER'S RETURN HISTORY, PURCHASE HISTORY AND RETURNED ITEMS, WHETHER THE CUSTOMER SHOULD RECEIVE A SPECIAL OFFER THAT ENCOURAGES THE CUSTOMER TO CONTINUE SHOPPING AT THE RETAIL STORE OR RETURN TO THE STORE AT A LATER TIME; PROVIDING AN ON-LINE DATABASE FOR USE BY RETAIL STORE OPERATORS, TO EVALUATE AND TRACK FINANCIAL PERFORMANCE, CUSTOMER SERVICES PERFORMANCE, CUSTOMER AND CONSUMER INFORMATION, COUPON ACTIVITY, INVENTORY, PURCHASE HISTORY, RETURN HISTORY, AND AVAILABLE REWARDS; PROVIDING AN ON-LINE COMPUTER DATABASE WHICH ALLOWS RETAILERS TO SELECT, CONFIGURE AND DELIVER REDEMPTION OFFERS TO CONSUMERS AND POTENTIAL CONSUMERS; NON-DOWNLOADABLE ELECTRONIC DATABASE FOR PROMOTING THE SALE OF GOODS AND SERVICES OF OTHERS THROUGH THE DISTRIBUTION OF COUPONS AND INCENTIVES BASED ON CONSUMER PURCHASE BEHAVIOR
In the statement, page 2, line 27-33, "providing return authorization services to retailers through a computer database to authorize merchandise return by consumers by informing retail establishments of any potential return/refund fraud or abuse of the retailer's return policy by checking the database for consumers' prior return history with multiple retailers" should be deleted.
"RETAIL"

Trademark Events
Oct 13, 2021
Assignment Of Ownership Not Updated Automatically
Mar 18, 2021
Correction Under Section 7 ¿ Processed
Mar 18, 2021
Case Assigned To Post Registration Paralegal
Feb 8, 2021
Teas Section 7 Request Received
Aug 14, 2020
Notice Of Acceptance Of Sec. 8 - E-Mailed
Aug 14, 2020
Registered And Renewed (First Renewal - 10 Yrs)
Aug 14, 2020
Registered - Sec. 9 Granted/Check Record For Sec. 8
Aug 14, 2020
Registered - Partial Sec. 8 (10-Yr) Accepted
Aug 14, 2020
Case Assigned To Post Registration Paralegal
Jun 24, 2020
Teas Section 8 & 9 Received
Jun 7, 2020
Courtesy Reminder - Sec. 8 (10-Yr)/Sec. 9 E-Mailed
Jun 5, 2019
Assignment Of Ownership Not Updated Automatically
May 10, 2017
Notice Of Acceptance Of Sec. 8 & 15 - E-Mailed
May 10, 2017
Registered - Sec. 8 (6-Yr) Accepted & Sec. 15 Ack.
May 8, 2017
Case Assigned To Post Registration Paralegal
Mar 22, 2017
Teas Section 8 & 15 Received
Mar 22, 2017
Teas Change Of Correspondence Received
Dec 20, 2016
Attorney/Dom.Rep.Revoked And/Or Appointed
Dec 20, 2016
Teas Revoke/App/Change Addr Of Atty/Dom Rep Received
Jun 7, 2011
Registered-Principal Register
May 4, 2011
Notice Of Acceptance Of Statement Of Use E-Mailed
May 3, 2011
Law Office Registration Review Completed
Apr 30, 2011
Assigned To Lie
Apr 14, 2011
Allowed Principal Register - Sou Accepted
Apr 11, 2011
Statement Of Use Processing Complete
Apr 5, 2011
Use Amendment Filed
Apr 5, 2011
Teas Statement Of Use Received
Apr 1, 2011
Notice Of Approval Of Extension Request E-Mailed
Mar 31, 2011
Extension 2 Granted
Mar 23, 2011
Extension 2 Filed
Mar 30, 2011
Case Assigned To Intent To Use Paralegal
Mar 23, 2011
Teas Extension Received
Sep 24, 2010
Notice Of Approval Of Extension Request E-Mailed
Sep 22, 2010
Extension 1 Granted
Sep 22, 2010
Extension 1 Filed
Sep 22, 2010
Teas Extension Received
Mar 23, 2010
Noa Mailed - Sou Required From Applicant
Dec 29, 2009
Official Gazette Publication Confirmation E-Mailed
Dec 29, 2009
Published For Opposition
Nov 20, 2009
Law Office Publication Review Completed
Oct 29, 2009
Approved For Pub - Principal Register
Oct 8, 2009
Teas/Email Correspondence Entered
Oct 7, 2009
Correspondence Received In Law Office
Oct 7, 2009
Teas Response To Office Action Received
Jun 18, 2009
Notification Of Non-Final Action E-Mailed
Jun 18, 2009
Non-Final Action E-Mailed
Jun 18, 2009
Non-Final Action Written
Jun 10, 2009
Previous Allowance Count Withdrawn
May 22, 2009
Withdrawn From Pub - Og Review Query
May 11, 2009
Teas Voluntary Amendment Received
May 11, 2009
Law Office Publication Review Completed
May 7, 2009
Approved For Pub - Principal Register
Apr 30, 2009
Previous Allowance Count Withdrawn
Apr 3, 2009
Withdrawn From Pub - Og Review Query
Mar 20, 2009
Law Office Publication Review Completed
Mar 19, 2009
Approved For Pub - Principal Register
Mar 19, 2009
Examiner's Amendment Entered
Mar 19, 2009
Notification Of Examiners Amendment E-Mailed
Mar 19, 2009
Examiners Amendment E-Mailed
Mar 19, 2009
Examiners Amendment -Written
Feb 5, 2009
Teas/Email Correspondence Entered
Feb 5, 2009
Correspondence Received In Law Office
Feb 5, 2009
Assigned To Lie
Feb 4, 2009
Teas Request For Reconsideration Received
Feb 4, 2009
Ex Parte Appeal-Instituted
Feb 4, 2009
Jurisdiction Restored To Examining Attorney
Feb 4, 2009
Exparte Appeal Received At Ttab
Aug 6, 2008
Notification Of Final Refusal Emailed
Aug 6, 2008
Final Refusal E-Mailed
Aug 6, 2008
Final Refusal Written
Jul 16, 2008
Teas/Email Correspondence Entered
Jul 15, 2008
Correspondence Received In Law Office
Jul 15, 2008
Teas Response To Office Action Received
Feb 27, 2008
Automatic Update Of Assignment Of Ownership
Feb 20, 2008
Notification Of Non-Final Action E-Mailed
Feb 20, 2008
Non-Final Action E-Mailed
Feb 20, 2008
Non-Final Action Written
Feb 13, 2008
Assigned To Examiner
Nov 7, 2007
New Application Entered In Tram

Trademark Alertz updated from USPTO on 2030-01-24